Would you encourage your children to work in marketing? I doubt it…

The Malcolm Auld Blog

Some of you may have noticed I haven’t blogged for about three months. I decided to take time out to observe the industry through rose coloured glasses and find some positive examples of advertising to share – regardless of channel. I might as well have tried to climb Mt Everest naked. Sorry for that vision folks, but that’s how difficult the task is has been.

Because when you stop for a moment and take a gander, the sight is really sad.

I’ve spent most of my life working in marketing in one way or another – as a business owner, running marketing departments, running agencies and educating executives and students. Never in my experience have I known the marketing industry to be so shonky, shoddy, dishonest, artificial, delusional, self-destructive and downright on the nose.

Why would anyone want their children to get a job in marketing? It’s become an embarrassment…

View original post 1 664 more words

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Om oysv

En mann som forsøker å forstå grensesnittet mellom teknologi og humane fag, mellom fortid og nåtid, mellom konservativ og progressiv. Uforbederlig elsker av bøker og kunst. En mann som elsker sin familie.
Dette innlegget ble publisert i Business. Bokmerk permalenken.

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